Our vision

As freenet Group we want to be the right choice for all our stakeholders - our employees, our customers, our partners and our shareholders. We are aware of our responsibility to society, and we take this into account through long-term thinking and sustainability in all corporate decisions.

Our mission statement


We offer our customers selected products for individual requirements. As a highly scalable sales enabler, we mainly use our own products, but also third-party products if we consider them to be more suitable.

Digital First

As a company, we take a digital-first approach - both in terms of internal processes and in the interaction and transaction with the customer and with stakeholders-.


As an omni-channel platform, we are always close to our customers and use our fixed sales points, fixed network, mobile communications, fixed and mobile Internet, communities, networks, and much more. As freenet, we pursue a digital-first approach.

Demand Driven

Our service promise includes demand driven consulting - this also includes referring customers to other providers if we do not have the right offer. We learn from our customer contacts and use them to develop new or further products.

Our strategy


Digital Lifestyle includes telecommunications, internet, TV entertainment, energy as well as all services, applications and appliances that can be controlled or connected to mobile devices or can be used via an intelligent device. The overall freenet offering is intended to provide customers with a coordinated solution under one umbrella brand.


We want to grow through continuous optimisation and expansion of our digital lifestyle product and service portfolio, making consistent use of our strengths and competencies, existing and new distribution channels and the optimisation over the customer life cycle and all customer contacts.

Group Telekommunikation


Group internet


Group TV


Values in Co-Operation


We act in line with binding, consistent and sustainable principles!
We agree what has to be done, and also agree where, when and (by) when it has to be done. We always notify changes proactively to our contacts, and also expect that we receive the same treatment in return. We always keep promises which we make - even long-term promises. We check beforehand to determine whether we are able to keep our promise. If it becomes evident that we will not be able to keep promises which we have made, we notify this and agree new timing. We are aware of mutual dependencies, and treat them with respect.

We operate in full awareness of our responsibility!
We exercise personal initiative in taking on our tasks and responsibilities. We take on personal responsibility for ensuring that such tasks are fulfilled. We deliberately observe what is happening. We think in advance and address problems at an early stage. We are aware that our actions always have an impact on others.

We are ONE team!
We focus on common objectives. We look for what we have in common and not what divides us. For us, other teams are an important part of the whole. We share responsibility for the decisions. We do our best to ensure good co-existence and solidarity. We share our common corporate values.

We utilise our diversity!
Our various approaches, our knowledge diversity and our different ideas make us strong. We consider that objective criticism is an important contribution, and take the advice of others seriously.


We ensure transparency and dialogue!
We consider that the constant transfer of information is a key task of management. We consider what information is important or necessary for whom. We request that our employees provide us with relevant information. We regularly obtain a picture of what motivates our employees, and we actively obtain and provide feedback.

We challenge and encourage!
We create opportunities by way of challenges and freedom, and support the personal development of every individual by means of clarity and respect. We demand that we are provided with the agreed service. We set specific, measurable, challenging and realistic targets, and follow them up. We prevent individuals from boosting their own profile at the expense of others. In particular, we ensure that men and women are challenged and supported equally, and where necessary create suitable conditions. Our employees are a major guarantee for the success of the company.

We facilitate creativity!
We facilitate freedom, and in particular we facilitate freedom for ensuring that ideas can be communicated and discussed. We motivate and encourage employees to communicate and implement their ideas in the appropriate framework for their division. We wish ourselves the courage to question and where necessary change existing structures. We bear the responsibility for creative solutions.

We set an example!
We are aware that our employees look to us and that we have a responsibility to set an example. We live up to our values of co-operation. Every day, we gain trust by accepting responsibility for agreements and values. We continue to be available in the event of any negative feedback, changes or uncertainty.

We act in line with entrepreneurial principles!
We ensure that we are constantly aware of the objectives of the company. We use this as the basis for establishing what the corporate objectives mean for our issues. We think in an enterprise-wide and far-sighted manner, beyond our own area of responsibility. We consider the short- and long-term consequences of our decisions.