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Field of Action
Circular Economy
As a digital lifestyle provider, we want to actively shape and accelerate circular economy within the telecommunications industry. That is why we are committed to making it easier for our customers to consume more sustainably and conserve resources in a targeted manner – for instance through refurbished smartphones, equipment made from recycled materials and our repair and purchase service. Customers are informed in-store and online about how devices can remain in circulation for longer and be disposed of properly. This way, we jointly promote the recycling of resources.
Sustainability starts with product selection. That's why our portfolio includes more and more environmentally conscious alternatives. Our goal is to continuously align our product range with sustainability criteria and thus promote responsible consumption.
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The responsible use of natural resources is a central task of sustainable business. That is why we are taking action at several points along our value chain to keep raw materials in the cycle for as long as possible, avoid waste and promote recycling. Whether through the return and recycling of old devices, the offering of refurbished products or resource-saving packaging and logistics – together with our partners, we are making a concrete contribution to the circular economy.
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Extending the life of technical devices contributes significantly to resource conservation. To maximise the service life of products, we have developed various services and support offerings, including repair services, protection options and information on proper care. The aim is to avoid unnecessary new purchases and thus contribute to the reduction of electronic waste.
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