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Our approaches to the circular economy

We want to actively help shape and accelerate the circular economy in the telecommunications industry. That’s why we’re committed to empowering our customers to consume more sustainably and conserve resources in a targeted manner. Our offerings include various services and products, such as our used device buyback service, refurbished smartphones, our repair service, and accessories made from recycled materials. Customers are informed in-store and online about how devices can remain in circulation longer and be disposed of properly. In this way, we work together to promote the circular use of resources.

Long-lasting products and services for our customers

Sustainability begins with product selection. That is why our portfolio includes an increasing number of products and services designed with criteria such as recyclability and repairability in mind.

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Recycled equipment – dbramante1928

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dbramante1928 helps extend the lifespan of your devices and provides optimal protection for them in everyday use. From high-quality protective cases and screen protectors to bags and charging accessories for smartphones, tablets, and laptops—dbramante1928 offers everything you need for your everyday devices. Made from recycled materials. Without compromising on quality, functionality, or design.
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GREENMNKY – Screen protectors with a perfect fit

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GREENMNKY is an innovative tech company that specializes in custom-made protective solutions for smartphones. Through on-demand production, screen protector products are manufactured directly at the point of sale to fit each specific device. This concept enables on-site production tailored to demand and can reduce the use of pre-made individual packaging. Founded in 2019 and known from the TV show “Die Höhle der Löwen,” GREENMNKY combines modern technology, high-quality materials, and efficient processes into a flexible solution for the point of sale.
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Durable hardware with HMD
 

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Reducing waste is a key goal of circular economy. An effective lever for this is the targeted promotion of hardware repairability. The HMD brand is setting new standards in this area: thanks to its sandwich construction, devices are particularly easy to open and repair – both in technical centres and by customers themselves. This contributes significantly to extending the service life of devices and avoiding waste.

Conserving resources and reducing waste

The responsible use of natural resources is a central aspect of sustainable business practices. That is why we take action at various points along our value chain to keep raw materials in circulation for as long as possible, avoid waste, and promote recycling. Whether through the take-back and reprocessing of used devices, the offering of refurbished products, or the use of recyclable packaging in logistics—together with our partners, we are making a concrete contribution to the circular economy.

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Trade-In of phones – Closing the Loop
 

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Old electronic devices contain many valuable raw materials, the recovery of which makes an important contribution to environmental protection. With our purchase service, we make it possible to return used smartphones – online and in our shops. Our customers receive a fair purchase price as cashback. The personal data on the old devices is securely deleted by our partner DIS-CONNECT in accordance with certified standards. The old devices with reuse value are checked, refurbished and then returned to sale as refurbished devices. Even devices with no purchase value can be sent in free of charge and recycled professionally. DIS-CONNECT ensures that as many raw materials as possible are recovered and processed in an environmentally friendly manner. In this way, we are working together to conserve resources and reduce electronic waste.
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Turning old into new – refurbished iPhones

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Refurbished iPhones are used devices that have been professionally tested, refurbished and resold in perfect working order. Offering these reconditioned Apple products extends the service life of electronic devices, which helps to conserve valuable resources. With tested technology, fair pricing and appropriate warranties, we offer our customers a resource-saving alternative – while also helping to reduce electronic waste.
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Demand-driven Logistics
 

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freenet Logistik GmbH consistently uses recyclable packaging materials in its end-customer and POS business. The materials used are tailored to the dimensions of the shipped goods to ensure that packaging is used as needed and, thus, to minimize the amount of packaging material used.

Extending the product life cycle

Extending the life of technical devices contributes significantly to resource conservation. To maximise the service life of products, we have developed various services and support offerings, including repair services, protection options and information on proper care. The aim is to avoid unnecessary new purchases and thus contribute to the reduction of electronic waste.

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Repair service in our stores
 

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A broken smartphone does not always have to be replaced immediately. Our repair service extends the product life cycle of devices and thus protects the environment. We accept defective devices in around 500 freenet shops – for warranty, insurance or self-pay repairs. Trained employees check the damage and can provide first aid for minor repairs. To offer the best possible service, we work together with our repair partner PRO Repair GmbH. PRO Repair has repair licences from many well-known manufacturers and uses only original spare parts for warranty repairs – high-quality and cost-effective alternatives can also be used on request. Immediate repairs are also possible in selected shops.
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5 tips for sustainable smartphone use

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The manufacture and disposal of smartphones have a negative impact on the environment and resources. This makes it even more important to use technology consciously – from selection and use to passing it on or disposing of it. You can make a concrete contribution to environmental protection with these five measures:
  1. Choosing sustainable products: Buying an environmentally friendly smartphone or accessory is the first step towards conserving resources.
  2. Charging in an energy-efficient way: Avoid overcharging and ideally keep the battery level between 20% and 80%. Smart chargers, cooler charging environments and reduced background activity also help to save power and extend battery life.
  3. Encourage longer use: Using devices for longer reduces electronic waste. Protective covers, screen protectors and the repair of minor damage help to significantly extend the service life.
  4. Upgrades instead of buying a new device: A software update or replacement of the battery or memory card is often enough to continue using a device - without having to buy a new one.
  5. Proper disposal: Old devices contain valuable raw materials. Proper return supports the recovery of these materials, protects the environment and health and ensures the secure deletion of personal data.
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Our value guarantee
 

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When an electrical device breaks, it is often disposed of – even though much of the damage could be avoided or repaired. With device protection from WERTGARANTIE, smartphones, tablets, computers, TVs and more can be insured against accidental damage, such as drops, water or technical defects. Theft and cyber protection are also available as options. The process is straightforward and can be completed in around 500 freenet shops. This means that technology stays in use for longer and is not replaced prematurely.

Our other fields of action

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Climate Action
What we’re working on to limit negative impacts on the climate.
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Customers
How we incorporate customer feedback, further develop our offerings, and enable digital participation.
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Employees
How we create a work environment that promotes development, diversity, and collaboration.
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Governance
How we shape our corporate governance with clear rules, processes, and control mechanisms.